Many people don’t realise there are lots of different types of logo design styles.

Image Based

An image based logo is a logo made up of an icon or graphic. It can also be referred to as a picture mark or brand mark.

Famous examples: Lacoste, Apple, Twitter


A monogram logo is a symbol made up of letters (usually the initials of the brand).

Famous examples: H&M, McDonalds, Uber


An emblem logo consists of the business name contained within a shape.

Famous examples: Salvation Army, Harley Davidson, Warner Brothers


A wordmark logo uses a text representation of business name and does not include any other elements (such as graphics, or symbols).

Famous examples: Disney, Canon, Vans


An abstract logo is either some kind of shape that is not recognisable as a specific image or an abstraction of an image.

Famous examples: airbnb, Spotify, NBC


A character logo, sometimes known as a mascot logo contains a character that represents the brand.

Famous examples: Michellin, KFC, The Tiny Dog Creative!


Want to see the visuals? I’ve put together a guide that lists all of the different types of logos so you can decide which one would work best for your business. Fill in the form below and download your FREE Logo Guide!

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