Many people don’t realise there are lots of different types of logo design styles.
Image Based
An image based logo is a logo made up of an icon or graphic. It can also be referred to as a picture mark or brand mark.
Famous examples: Lacoste, Apple, Twitter
Monograms
A monogram logo is a symbol made up of letters (usually the initials of the brand).
Famous examples: H&M, McDonalds, Uber
Emblems
An emblem logo consists of the business name contained within a shape.
Famous examples: Salvation Army, Harley Davidson, Warner Brothers
Wordmarks
A wordmark logo uses a text representation of business name and does not include any other elements (such as graphics, or symbols).
Famous examples: Disney, Canon, Vans
Abstract
An abstract logo is either some kind of shape that is not recognisable as a specific image or an abstraction of an image.
Famous examples: airbnb, Spotify, NBC
Characters
A character logo, sometimes known as a mascot logo contains a character that represents the brand.
Famous examples: Michellin, KFC, The Tiny Dog Creative!
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