I know it can be scary to lock in an “ideal client” and only market to them but, trust me, when you do it makes messaging and serving your audience sooooo much easier. Being a generalist makes it easy for people to overlook you but if you are an expert in...
Your brand should have a recognisable personality of it’s own. Do you know what YOUR brand personality is? Think about who you are and who your ideal client is and then choose accordingly! To make it easier for you I have put together a cheat sheet of brand...
Many people don’t realise there are lots of different types of logo design styles. Image Based An image based logo is a logo made up of an icon or graphic. It can also be referred to as a picture mark or brand mark. Famous examples: Lacoste, Apple, Twitter...
Vector vs raster Raster Image Files – .jpg .gif .png .tiff .bmp Rasters are what most people think of when they think of images. They are the type of image produced when scanning or photographing an object. Rasters are made up of pixels, or tiny dots. Each pixel...
If you’re a busy business owner and mompreneur like myself there aren’t enough hours in the day to get everything done. Sometimes the best solution is to focus on your strengths and pass the difficult stuff to an expert. Here are eight reasons you should...
